This project primarily focused on innovative typography for the skincare company, Humanrace, founded by Pharrell Williams. The goal was to create a design that reflected the brand’s philosophy while emphasizing its product’s personalized benefits. To achieve this, I incorporated fingerprints as a visual metaphor. The fingerprints were given a natural and distorted effect, reminiscent of a stamp, to add authenticity to the design. The result is a unique and visually compelling typographical design that aligns perfectly with the Humanrace brand.
