I had the pleasure of interning at OH Partners this summer alongside 12 other talented interns. Within the creative department, I worked closely with three other interns on an intensive three-month project dedicated to Gila River Resorts & Casinos, specifically focusing on the newly established Santa Mountain property.
Our primary mission was to maintain top-of-mind awareness for Santan Mountain as the ultimate escape destination, driving traffic, fostering brand loyalty, and encouraging repeat visits. Our strategic approach involved positioning Santan Mountain as the go-to place for a rejuvenating escape with fresh experiences every visit. Leveraging geo-location advertising and audience targeting, we utilized Out-of-Home media to remind guests of the Santan Mountain experience, promoting new offerings and the relaxation people deserve.
With Gila River Resorts & Casinos as our client, we presented ourselves with a deck of cards. I was tasked to create these while working with the in-house photographer. Every card is unique and organized by department. I also included everyone's signature to give it a more personal feel.
As a creative intern, our team conceptualized a distinct theme that aligned perfectly with the creative brief: "The Escape You Deserve - We believe that everyone deserves a break from their daily routine. Gila River Resorts & Casinos - Santan Mountain offers the ideal escape to create new, memorable experiences time and time again." We divided our efforts into three branches, highlighting the major attractions at Santan Mountain: Dining You Deserve, Gaming You Deserve, and Enjoyment You Deserve.
Our team collaborated on crafting a comprehensive creative campaign spanning Out of Home, digital, social, radio, and print media. While we retained elements from the past "You Do You" campaign by Gila River Resorts & Casinos, such as the flowers and gaming icons, we introduced new elements like swirls and music notes to align with our fresh concept. We presented our entire project, covering objectives, strategy, target audience, creative approach, design standards, media plan, social media strategies, activations, and public relations efforts, to the CEO of Gila River Resorts & Casinos. In summary, we successfully delivered a professional, on-brand, and highly targeted post-launch integrated campaign for the new Gila River Resorts & Casinos - Santan Mountain.
Billboards
Print Ads
Web Banners
Paid Social
